You can use the Event Planner Pro software to plan any type of event. You can use it to organise your business, and to plan multiple events. Please click on the Product Info tab for more information.
Campaigns are any form of advertising you have used to generate business. These may be Google Adwords, newspaper advert or word of mouth. When you enter a new client you would assign the relevant campaign code and you can then see how many clients you have generated from each of your campaigns. For example you may have advertised in a newspaper and you want to see how many clients were generated from that advert to see if it would be worth running another.
For further campaign analysis, once you have entered the money you have spent, you can then run the Campaigns and Client Invoices report to view your client invoice total for those clients generated from that campaign.